You look at your analytics and hang on for the hordes of guests to arrive.
Many days later, and your guest blogging attempts have failed to gain any traction.
Does green living seem familiar?
The problem with guest blogging is it isn’t a magic bullet for blog growth.
And several of your guest blog posts will fade into obscurity, and then collect dust on somebody else’s blog.
Though the fact remains that it doesn’t have to be that way.
These days, I’ll teach you ways to gain a competitive advantage over some other guest bloggers that’re vying for the same attention that you are.
You will learn to make your content stand out, easy methods to find the right sites to contribute to and how to get extra customers.
You will also learn 4 blog post types that will significantly increase the visibility of yours.
Ready? Let’s dive in!
Where most guest bloggers go wrong (and what happens when you obtain it right)
7 smart ideas to get the approach of yours from shaky to rock solid
Four types of blog posts that will make you an instant hit
Where many guest bloggers go wrong (and what happens when you get it right) Guest blogging is work which is hard, right?!
It takes time, effort, dedication and a smart strategy to create the magic happen.
And that does not mean you need to throw in the towel.
It is not difficult to write a few guest posts as well as fast jump to the conclusion that you have wasted the time of yours.
Here is what you need to ask yourself:
Exactly why did not it work? And just how can I adjust the approach of mine to make it work?
So what happens if you get your guest blogging strategy right?
Guest blogging took Buffer from 0 to 100,000 clients, but what about those people that aren’t managing a software company?
Elna Cain went from zero to a full time freelance writing money, while just working part-time. And that happened in only a year, partly because of writing guest posts for totally free.
And back when we initially launched UK Linkology a few years back, I spent a number of days writing for other blogs each month.
The result? We strike five figures per month in roughly 5 months, primarily on account of guest posting on the websites that our target customers visited.
These sites didn’t send us much traffic, although they did send us super engaged visitors which eventually became clients, who stayed with us for a long time.
(Note: UK Linkology is the agency I previously used to work at, as well as left to concentrate on blogging full-time, and then returned as a co founder previous year).
And now you understand what can occur when guest blogging is done right, let’s take a closer look at precisely what you have to do to produce the magic happen!
Seven sensible tricks to take the strategy of yours from shaky to rock stable Several of these tips are fast to execute, and others take more hours & a few added tools.
But most of them will help you create a stellar method for taking your guest posting initiatives to the next level.
Tip #1 – Contribute to web sites that aren’t a misuse of the time of yours
Here’s the deal:
The majority of blogs you can contribute to are not well worth your time since they do not have an engaged audience.
So how do you find blogs worth contributing to?
You have to vet each blog then when you’re wondering “should I pitch them holding a guest post idea?” contemplate these questions:
Do they’ve an engaged audience? Comments are a wonderful sign but pay close attention to quality – a load of spam comments are a white flag.
Do they reply to comments? This is an indication that the blog owner cares about engaging with their audience, and the website is active.
Do they properly share their own content? If they don’t set time into sharing their personal content, they probably will not invest time that is much sharing yours.
Does my best audience align with this particular blog? You have to enjoy an “ideal audience” that you would like to reach, and the blogs you contribute to should speak to that exact same audience.
Do they offer a link and writers credit to their blog/landing site inside an author bio? You’ll set a great deal of effort into producing content, so the minimum you need to get is a byline with a link back to your site.
Do they have the possibility to drive visitors or are only there too many distractions? Too many distractions might mean they won’t refer as much traffic as a blog site with an ultra clean layout. Several of these sites are still worth being a part of because they have engaged audiences and provide excellent social proof. Without a doubt they’ll send you much less traffic, although the quality is essential as well.
At first, you will probably find you need to contribute to little blogs. Since larger blogs sometimes ask for samples of posts you have written for other sites.
Not always, but at times.
Tip #2 – Use guest blog posts to build the email list of yours In your author bio, you should actually relate to a landing page where people are able to download your lead magnet. Or in case you’ve a couple of lead magnets, use whichever is the most appropriate. We want to say a quick word about our discussion re guest post diet check that https://iguestblog.com. Take a look at what is happening on your end, and that may help you to refine what you need. There are always some things that will have more of an effect than others. The best approach is to try to envision the effects each point could have on you. The latter half of our talk will center on a couple highly pertinent issues as they concern your possible situation.
Do not do what I did when I first began and simply connect to my homepage (which didn’t have an opt-in form at the time), in addition to occasionally my Twitter account. *face palm*
To begin you will need:
A lead magnet
A landing page
An email provider
Here’s an example of the author bio of mine on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The primary link goes to this landing page, where readers are able to obtain all of the checklists and guides I have for free to the subscribers of mine.
The page looks something this way (at the time of publishing this post, I make changes every so often):
I used LeadPages* to create this landing page – and this didn’t take long to accomplish (LeadPages is a paid service that needs a monthly payment).
Though you can find a number of other tools you can use for this specific, check out the blog post of mine on landing page plugins for WordPress to master much more.
And so what about your lead magnet?
The most effective lead magnets have a tendency to be the ones that solve particular problems.
Mine is pretty broad, but I have gone more for overall value.
Do you have to produce an enormous ebook or perhaps create 15+ guides? Nope!
You might do a checklist, template, a compilation of resources or maybe something else.
After it’s ready, you can host it using one tool as Dropbox. Then make it simple and easy for your subscribers to print on download by adding a back link to a confirmation page & your welcome email.
Sue Anne Dunlevie wrote a great post outlining all you have to grow your list by using guest blogging – choose the post with these.
Tip #3 – Connect before you pitch Blog editors get numerous pitches from people they don’t understand.
So your pitch could possibly be the best in the world, but it is no assurance that you will land that guest posting opportunity.
Effectively, an excellent pitch helps, do not get me wrong. But wouldn’t you want to do everything you could to land the opportunity?
Here is the solution:
Everyone is a lot more likely to react in a beneficial way to folks they recognize.
This may be as simple as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social media statuses
Replying to email newsletters These’re simply the basics, and if you are wanting to connect with A-listers in the niche of yours, you will need to get creative. Ana Hoffman’s post on “11 Memorable Ways to be able to Gain An Influencer’s Attention” is an excellent place to begin.
But often than not, the best method to associate with somebody is to get in the inbox of theirs as Jason Quey discusses in the post of his on influencer marketing lessons.
For many, this can be as simple as engaging in a chat by replying to a blogger’s email newsletter.
Don’t ask them to do anything, or perhaps pitch them – only engage them in discussion.
This’s precisely how Ryan Biddulph of Blogging From Paradise initially associated with Chris Brogan. And it led to all kinds of good things like shares and testimonials of the products of his.
The other reason why connecting first is a good plan is since it pushes you to get to learn the blogger that you’ll inevitably pitch.
You will gain a deeper understanding of the types of subjects they publish and also how they create.
Thus, you are able to make use of all this comprehension that you have developed when you ultimately send them a pitch.
When you eventually write your pitch – it is going to be more effective.
When you are ready to pitch, I suggest you check out this post by Karol K. He interviewed eleven blog editors about the most effective pitches they’ve previously received and also pulled out some good conclusions.
Tip #4 – Reply to every comment To a good deal of us, that is now practically next nature already.
But it’s vital because when somebody has taken the time to make a meaningful comment, it is only right to reply in case simply to thank them. Better yet, contribute to the discussion and keep it going.
Even in case you wind up leading to a blog where the owner doesn’t react to comments – you need to.
Blog user feedback are a fantastic way to learn from your audience, gain feedback and get to know them better.
When it pertains to publishing guest posts, 1 of the pet peeves of mine is when the guest blogger doesn’t reply to comments.
If that takes place, they will not get an additional opportunity to contribute to my blog.
Tip #5 – Market your guest post as you’d any other post on your own blog site Do not simply go out of it up to the blogger to drive all of the visitors to the post of yours, and share it on Twitter the moment in addition to feel that is enough.
Because that is not enough to get the results you would like.
I have seen several bloggers land a good guest blogging business opportunity and barely promote their post at all.
And sure, the entire concept of guest blogging is to help you get to a bigger market. But when you contribute a post to a very popular blog, the normal promotional efforts of yours will have a much larger impact.
So control every single marketing approach you can – your personal network, influence marketing, niche bookmarking websites, email outreach, social networking and all the usual stuff.
Check out my major traffic generation tips post and developed your special promotional checklist. There’ll almost certainly be some niche specific tactics you are able to use too.
And be sure to consider promotion while you’re setting up your guest posts, even when you are coming up with topic ideas to pitch.
You could also try searching the blog’s URL in one tool as Buzzsumo to have a sense of which subjects get the most shares.
Tip #6 – Let the world know The person you are able to assist as well as How your guest post will clearly show your author bio below it, for this reason you need to be sure it sends the right message.
For instance, if you are attempting to get freelance writing customers and you do not mention it in the bio of yours, you will find it difficult to land all new clients.
I have employed a lot of writers for several projects over the years, and one of the primary methods I’ve seen them is because I have read a couple of their posts first, and spotted they have freelance writing companies in their author bio.
An excellent example for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Quickly you can find that David offers freelance writing services, as well as he caters to solopreneurs & small businesses.
He mentions WHO he is able to help, HOW he can help them, and his specialty for good measure.